Creative Fundraising + Team Building

[Creative Fundraising + Team Building = $7,000] In July Red Ventures held an employee charity cornhole fundraising event benefiting the Isabella Santos Foundation. We had so much fun spending the afternoon watching the last 2 teams battle it out in the championship round. In addition, teams competed to be top fundraisers and a total of over $7,000 was raised for pediatric cancer during a regularly scheduled workday!

James & Jacob of Red Ventures

Thank you to James, Red Ventures Chief Technology Officer, for encouraging his Tech Team to participate and coming in as the winning fundraising team raising $1,100 during the day. On their heels was the very enthusiastic Recruiting Team coming in 2nd.  

Red Ventures believes in empowering employees to be the authors of their company story. Their community involvement program is 100% employee-driven in supporting the causes that their employees are most passionate about. What a fun and creative fundraising idea, thank you to Jacob Virgil, a member of the ISF Board of Directors and Senior Associate at Red Ventures, for bringing the Red Ventures community together to help bring change for kids fighting cancer! 

We are so excited to have Red Ventures as the presenting sponsor for our  12th Annual 5k,10k & Fun Run for Kids Cancer on Sept 28. You don’t want to miss this year with our NEW brunch experience! Get registered but don’t forget to add on brunch:

What is your Why?

In the fundraising and nonprofit world we all have our own WHY for WHAT we do.  We talk about WHAT our charity is about and WHAT we do to fight… but connecting that WHY is the difference when trying to make a connection in fundraising.  The WHY is the goosebumps and tears that move donors to action.

Our ISF team talked several weeks ago that we wanted to ask our Dream Team and our MIBG Ambassadors this one question:  WHY do you fundraise for the Isabella Santos Foundation and pediatric cancer. It’s a question taken from Simon Sinek’s book and TEDx Talk, ‘Start With Why’… aimed at inspirational leadership.  For us at ISF, Sinek’s thoughts our perfect for fundraisers too.

Tim & Granddaughter

The funny thing is we haven’t asked this question to our fundraisers yet… but our faithful and consistent supporter, Tim McBride, shared his WHY this weekend.  We all have them.  Some very specific like Tim’s.  Some maybe not so specific.  But the WHY is what means the most.  

Tim, your WHY stopped us in our tracks.  It gave us goosebumps.  We thank you for using your pain to make a difference in this world…

“People are always asking me why I’m so passionate about raising money for cancer research, treatment, and patient services. I have many but this started it off. I always thought (and still do) that my brother, Mike McBride, was the greatest athlete in the world. When I was young, Mike, my Dad, and I would watch pro football on Sunday afternoon. I remember my Dad saying he would see Mike play on Sunday too. I wanted him to think I was good too. When I was 8 years old, I entered a Punt Pass and Kick contest and was fortunate enough to win my age group. I walked home with my Redskins jacket I won for first place. I went to show my Dad so he would say I could play in the pros like Mike. But cancer was doing its job on him. He had a brain tumor and this wasn’t a good day for him. After I told him I won and showed him my jacket, he just laid there in the bed. As I was leaving, I heard him ask Mom, “who was that?” I have never forgotten that day. I knew I was never good enough to play on Sunday but that pain has driven me to want to raise money so a kid never has to feel the pain I did that day.” 

-Tim McBride [McBeast, ISF MIBG Ambassador, Dream Team Member, Run-Streaker, Cancer Crusher, Santa Clause, & all over Bad Ass]



It started with a girl.  And she is changing the world.  June 28th will mark the 6th anniversary of Isabella’s passing.  Please help us near and far keep Isabella’s legacy alive.  

Why She Did it…

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Why she did it…

Yesterday, I told my Mom I’m going to take a break from writing. I want you to write a blog on what the experience has been like from your point of view. Do what I do, have a glass of wine, sit on the back patio for 20 minutes, and write like you are talking to someone. What followed was not a traditional blog.

She wanted to do it, but it was hard for her. When I say that she put 6 hours into it, I’m not lying. She wrote, she revised, she had me read it and she cried. “It’s terrible. It in no way says what I want it to say. It’s just too hard to put into words.” I think she did a pretty great job of telling you her side of the story. But in case she missed a few things, here is what I saw from my point of view.

She was amazing. We received the worst news of our life and she didn’t flinch. She took a leave of absence from work and moved her life into our home. She did all the unglamorous tasks. She changed diapers, she did dishes, she gave baths, she made dinner, she did laundry, and she stepped in when I had to step out. She also lived with Stuart and I during the most stressful time of our life. That task in itself was worthy of a medal.

She put her life on hold. She didn’t get paid. She CANCELED her own wedding, due to a relapse of Isabella’s.

She traveled with me to New York. She kept my mind busy while I had to wait for scan results. She raised Grant. She raised Sophia. She raised me.

She disciplined Isabella, which was a hard thing to do. She kept her in line and knew when to be her Grandma and when to be her Mom. She kept me in line and knew when to be my Mom and when to be my friend. No matter what Stuart and I were going through, she had my back. She would yell at him when I couldn’t and try to fix us when we were unfixable.

When Isabella would relapse, she would be my first call. She would talk me off a ledge and help me make arrangements. I would go to bed that night and wake up to a doorbell ring. There she would be standing on my front porch. She would drive through the night 12 hours to be there. I would break down when I saw her because she always knew what to do without asking.

She was as close as you could be without being right there. Which is a hard thing to explain. She wasn’t making the decisions but she was implementing them. She was giving medicine and catching vomit in buckets. She was rubbing backs and changing bandages, but she was never in the spotlight. She never wanted to be. She would just tell me over and over how we were making the right decisions and that we were strong and how proud she was of me but honestly she was right there along side us.

She took the lead on dangerous radiation treatments when Isabella relapsed in the brain. I was pregnant with Sophia and it was too dangerous for me to be around that amount of toxic radiation. So she stepped in and slept behind a lead wall, allowing her own body to be radiated so that mine wasn’t affected.

She was Isabella’s second Mom and Isabella knew that Grandma would take care of her. Isabella adored her and often times would want to be with her over me because they just had this connection. It wasn’t just Isabella either. She raised Grant. And if you see them together today, it’s a bond that is unlike anything you have ever seen. The love he has for her is close to that of a Mother and it should be. She was his Mom.

She was all I had when I felt like I had nothing. I could tell her anything – no matter how bad it was. Some days I was ready for Isabella to die and she is the only one I could say that to. She would hold me up when I was ready to fall and held my hand through everything. She is the only person that I allow to give me honest feedback in my life because she is the only person in my life that knows the true me. You also never realize how much you want your Mom to crawl in bed with you when you are sobbing until she does it. She never said anything. She just got in bed and let me cry on her.

And in the last week of Isabella’s life, it was painful for me to watch Isabella shut her out. No one was allowed to be with her except Stuart and I in the end. My mom had been there from the first day to that moment and Isabella put up a wall with her. My mom was forced to lay with her only when she was asleep. But she took every single minute she could. She once again took on the most unglamorous tasks like cooking corn casserole when Isabella craved it, only to watch her not eat it. “It’s okay,” she would say to me. “I’ll do anything she wants.” We even made her drive to get Grant the morning Isabella died. We should be shot for what we put her through.

I regret all the horrible things we made her do during those years. But if you ask her, it was the best gift we could have given her. It’s hard to put into words what people like her do for your life. Sometimes you are just given someone in your life that is a true blessing and you can’t imagine your life without them. I seem to shut out everyone in my life these days. But my Mom is the one person that will never see my wall. She is the person I strive to be in my life and what I get from her is the definition of a Mother’s love. I will never fully understand how she was able to give so much to us, or why she did it. But as I grow as a Mom, I start to see that I would do the exact same thing she did because the love you feel for your kids makes you do things you never thought were possible.

My Mom is the best person I have in my life. I love her for what she did for me, for Isabella and my family. She is the true definition of a Mother. I can only hope to be half the woman she is one day.

-Isabella’s mommy



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Why I Go Red…

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Why I go red…

Every single time we had to tell her, I dreaded it. I found that whenever we received the news of a relapse, it was the first place my mind went. We would walk through the plan of new chemo drugs she would start and when. I would try to pay attention as best I could but I was always waiting for a break in the conversation when they would say, “Do you have any questions?”

Will she lose her hair?

Inevitably, she would always end up losing it. It was the worst part of it for her in the end. I remember when her hair started to fall out initially…she was only 2 ½ years old. We took clippers to it in the bathroom and she seemed kind of excited about the change. The lack of hair transformed her to another child. Now she was a sick child and now everywhere we went, people would stop and stare at her. Shaving her head was never a good experience for her after that.

The first time was the easiest, but each time after that was hard. We would try to sit and talk with her about what is going on but I knew that she too was waiting for that break in the conversation so she could ask us.

Will I lose my hair?

When we had longer periods of remission it would grow back. She could occasionally get a little bow in it or rock a headband without people looking twice at her. I found it funny when people would tell me they loved my little girl’s pixie haircut. Little did they know that the pixie haircut took about a year to get. One February it finally reached a length she had been waiting for; Grandma could curl it. It looked ridiculous really, but she was over the moon about having anything that could be styled like a princess. Of course, just a month later the cancer returned all through her body and she would lose it again.

When we were told of that relapse it was her birthday. We had just had a big swimming party for her and she was finally living a normal life. A call in the car from her New York oncologist that asked me point blank, “Is she still able to walk?” I was stunned by this question because just yesterday she was swimming like a fish in the pool. But when someone asks you that question, you know the news coming after it isn’t good. It wasn’t good at all. The cancer was all through her body once again. Just another time that Isabella was probably living a life with intense pain but continued to live with it instead of complaining.

It was after that relapse that we decided; if she is going to lose her hair, she can do whatever she wants with it until the last hair falls out.

“I want to have red hair like Ariel.” So that’s just what we did.

For some reason it always made the news of her hair falling out easier to hear for her. I could tell she was upset, but after the news set in she remembered our deal. Off we would go to the salon and transform her once again. She would sit in the chair beaming from ear to ear. I feel like everyone around was breaking down about the sadness of it all, but not Isabella. It was hard for me to be sad for her in these moments because she was so happy.

I think most people now think of her with her red hair. For the last three years of her life she was either bald, working a 5 o’clock shadow or Ronald McDonald red. Most of the pictures we have of her when she was at her happiest is with red hair. It’s how I picture her in my mind too.

So each September for the race, I come in and go red in her honor. I sit in the chair and squirm a little because it makes me go outside my comfort zone a bit, but in the end it’s just a silly thing I do because I know she would love it. Sometimes we would go red together and walk out of the salon hand in hand like twins. Now it’s just me – going red alone…but I know somewhere she is loving it because she knows I’m doing it for her.

-Isabella’s mommy



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