New decade. New look. ISF is evolving and growing. Just like Isabella would be if she were still here. She would be thinking about her future, getting ready to drive, maybe even getting a job… she’d be growing up.
And The Isabella Santos Foundation is too. We are beyond excited about the direction ISF is heading. Every detail from our logo and the colors we use, to our mission and our giving program is evolving with intention and purpose behind every element.
Hello new logo…
As we evolve as a foundation and honestly as a team, we are feeling a little emotional as we say goodbye to our little girl logo. She has been with us from the beginning and she has shown up in all that we have done to get to this point.
Over 12 years ago we started with our first logo, an innocent and childlike stick girl, a simple representation of Isabella as she was first diagnosed with cancer. What started out as a stick figure little girl in which Isabella could easily draw and color, became a symbol of her legacy.
In the beginning it was only about her. That simple logo moved and shaped into a life of its own. We have seen her running, drawing and perched up proud at every event and fundraiser and has occupied a front row spot on everything we would print. Our little girl evolved to a ‘Girl on the World’ because that is how we saw Isabella. And while It started with her, she is still changing the world. But as we grow, we have realized it has become about others. Others just like her.
It was Isabella’s dream to “Beat cancer, grow hair, and live my dreams.” ISF was founded in her name and dedicates itself to expanding its impact to others, so kids with rare cancers have a fighting chance. It has become about all of them. It is so they can run, draw and take a front row spot at their favorite event. Isabella is the legacy and will always be our little girl. In order to continue changing the world…she would want our focus to be on them.
Updated mission, updated purpose…
You never know you need a foundation like ISF, until it’s too late. As parents focus on fighting for their child, we are working to bring change.
Over the past 12 years ISF has granted nearly $4 million toward expanding the scope of research and treatment, and supporting families dealing with cancer in a variety of ways.
- $1.9M+ donated to Levine Children’s (tag)
- $1.2M+ donated to National Pediatric Cancer Trials & Studies
- $500K+ donated in Family Support
Our relentless pursuit to help kids Beat Cancer, Grow Hair and Live Their Dreams in Isabella’s honor requires tremendous support from the community and from our donors. Our vision is to inspire a 360 degree impact for kids fighting rare cancers… from diagnosis, to treatment and ultimately, to survivorship.
Introducing the Beat. Grow. Live. Targeted Giving Program which will give you the ability to directly support how you want to impact the fight against pediatric cancer. Whether you have a tie to a specific cancer, a strong feeling to help fund a trial in tribute of a loved one or simply believe in donating to give pediatric cancer lasting change. Whatever speaks to you, we want you to feel the impact of your donation.
Beat Cancer, Investing in Rare Pediatric Cancer Research, 70% of our Mission
Grow Hair, Improving Trials & Studies, 20% of our Mission
Live My Dreams, Supporting Families Affected by Cancer, 10% of our Mission