Paint the town PURPLE on September 21st!

The countdown is ON for the ISF 5k (T-minus 38 days, but who’s counting? US!).


ISF Purple + IB = LOVE

So, many of you know that the ISF’s signature color is purple. It’s a shade of purple that’s vivid and bold– just like IB. But what a lot of you don’t know is that Isabella picked it.  She picked purple to be her foundation’s color, and now we like to think of ourselves as IB’s Purple Warriors.

That’s what we think of you, too. Our supporters are the ones fighting with us – our warriors. So for this year’s 5k, we want to paint the town PURPLE.


Yep. Buy this wig.

We want to see your craziest, zaniest, most purpilicious gear on race day. Wear everything purple.  Purple knee high socks, purple tutus, purple Afros, purple painted faces. If you can dream it up, we want to see it.  We want to be jogging along, look up, and see a sea of purple.

And, just to set things straight: girls AND boys can pull off purple. In fact, just the other day, we spotted a pair of Nike Elites in purple. Aren’t those the hottest socks for boys ages 5 and up? Yes, they are. And wait, didn’t Charlotte just get back the Hornets’ name? And aren’t the Hornets PURPLE and teal?? Yep. We think IB was pretty fashion-forward.

Men look HOT in purple!

Wear purple on September 21. Show the world that YOU support finding a cure for pediatric cancer and that you are one of IB’s Purple Warriors. Register now ( Be sure to like our 5k for Kids Cancer Facebook page where we will be posting pictures of purple styles that would rock this event.  Everything from shoes to nail polish to face paint!  Or even send us a picture of you in your outfit and we’ll post it for everyone to see!  We can’t wait to see your cute purple selves on race day!

August Firstgiving Promotion!

Ready. Set. Go!

Ready. Set. Go!

August can feel like December with the ramp up of Back to School – the calendar books up in the blink of an eye and summer seems like a distant memory before it even ends.  Plus, we’ve been busier than ever getting ready for our September 21st 5k (Go to to register!) We can’t wait!!! Those are our excuses for posting our August FirstGiving Promotions almost halfway through August!

We’ve mentioned in previous posts just how important FirstGiving is to ISF. Last year we raised over $100,000 through pages YOU created. We’re officially halfway through 2013, and we’ve already raised $33,000 through FirstGiving – our goal is $100,000 (33% to goal!). We know we WILL get there thanks to the constant support from old AND new friends.  August and September are always our highest giving months so we are excited to see where we will end up!

To thank you for all of your efforts this month, we’ve set up some pretty fabulous prizes – we like to call it the ISF 5K Swag Bag (drumroll, please…):

If you raise at least $1000 on your Firstgiving page by August 31st, 2013, you will be entered to win:

  • A $100 Dicks gift card (did we mention it’s Back to School AND ISF 5k time?? How many tennis shoes are YOU buying this month!!);  Thank you to Dicks Sporting Good for donating this to us!
  • Two entries to the ISF 5k for Kids Cancer; and,
  • Five raffle tickets to use at the race.  You will NOT BELIEVE the items that are coming in for the raffle and silent auction so these could be your winning tickets!

Even if your name isn’t pulled from the hat, just by raising $1000 you will have access to our Firstgiving VIP tent that will be at the race.  This includes a delicious hot breakfast, piping hot coffee, time to socialize with new and old friend, AND bragging rights for the entire day.

For every $1000 you raise, your name goes in the bucket for these prizes again and again. That’s your incentive to go beyond your monthly goals – how many times will your name be entered??

Remember that raising money has never been easier. Use Facebook, Twitter, Instagram, Pinterest – whatever social media site you adore this month to get the word out. Tell all of your friends just how easy it is to set up a Firstgiving page for ISF. Let’s do this together – spread awareness and beat this Big Bad Thing for good.

Thank you from everyone here at ISF and as always, Happy Fundraising!!