Paint the town PURPLE on September 21st!

The countdown is ON for the ISF 5k (T-minus 38 days, but who’s counting? US!).


ISF Purple + IB = LOVE

So, many of you know that the ISF’s signature color is purple. It’s a shade of purple that’s vivid and bold– just like IB. But what a lot of you don’t know is that Isabella picked it.  She picked purple to be her foundation’s color, and now we like to think of ourselves as IB’s Purple Warriors.

That’s what we think of you, too. Our supporters are the ones fighting with us – our warriors. So for this year’s 5k, we want to paint the town PURPLE.


Yep. Buy this wig.

We want to see your craziest, zaniest, most purpilicious gear on race day. Wear everything purple.  Purple knee high socks, purple tutus, purple Afros, purple painted faces. If you can dream it up, we want to see it.  We want to be jogging along, look up, and see a sea of purple.

And, just to set things straight: girls AND boys can pull off purple. In fact, just the other day, we spotted a pair of Nike Elites in purple. Aren’t those the hottest socks for boys ages 5 and up? Yes, they are. And wait, didn’t Charlotte just get back the Hornets’ name? And aren’t the Hornets PURPLE and teal?? Yep. We think IB was pretty fashion-forward.

Men look HOT in purple!

Wear purple on September 21. Show the world that YOU support finding a cure for pediatric cancer and that you are one of IB’s Purple Warriors. Register now ( Be sure to like our 5k for Kids Cancer Facebook page where we will be posting pictures of purple styles that would rock this event.  Everything from shoes to nail polish to face paint!  Or even send us a picture of you in your outfit and we’ll post it for everyone to see!  We can’t wait to see your cute purple selves on race day!

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