CHARLOTTE, N.C. – The Isabella Santos Foundation (ISF), a Charlotte-based nonprofit dedicated to funding pediatric cancer research and supporting families affected by rare cancers, has partnered with local lifestyle brand 704 Shop to launch a limited-edition collection of kids’ tees. Designed to raise awareness and inspire action, the collaboration supports ISF’s mission by helping fund groundbreaking research, clinical trials, and vital programs for families facing the unimaginable. For every shirt sold, 704 Shop will donate $7.04 directly to ISF.

“We’re so proud to partner with 704 Shop on a collection that gives back in such a meaningful way,” said Erin Santos-Primis, Executive Director of the Isabella Santos Foundation. “These shirts are a symbol of love, strength, and a community rallying behind kids like my daughter, Isabella, who bravely fought rare cancer. We’re incredibly grateful to 704 Shop for using their platform to turn awareness into action.”

“Giving back to the Charlotte community means a lot to us,” said Andy Mitchelides from 704 Shop. “We’re really proud to team up with the Isabella Santos Foundation on this collaboration. The work they’re doing to help fund cancer research, clinical trials, and support programs for families right here in our city and beyond is truly inspiring.”

The partnership officially launches on August 1, with the limited-edition kids’ tee collection available exclusively online at 704shop.com/collections/isabella-santos-foundation.

The collection will also be available at the ISF Zer0K: Capes & Crowns event on September 20, 2025, at Rea Farms, where proceeds will benefit local families at Levine Children’s Hospital and Novant Health. No running is required, but everyone is a hero. To learn more, visit isabellasantosfoundation.org/zerok.

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About the Isabella Santos Foundation
Founded in 2007 to honor Isabella Santos, a courageous young girl who battled neuroblastoma, the Isabella Santos Foundation (ISF) is dedicated to improving outcomes for children with rare pediatric cancers. Building on its impact in Charlotte, NC, including over $14 million raised and the launch of the Rare & Solid Tumor Program at Levine Cancer Institute, ISF expanded nationally in 2024 with the TORCH Initiative. TORCH funds clinical trials, research, and survivorship programs at leading institutions across the country, igniting progress and bringing hope to pediatric cancer families nationwide.

About 704 Shop
Founded in 2013, 704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride. Our super-power is creating custom apparel that brings people together. We are designers and researchers who passionately believe that brands should have thoughtfully designed apparel that makes an impact and better connects customers, employees, and communities. Through strategic partnerships and an emphasis on quality, we are redefining what it means to support local and cultivate community.

ISF Media Contact:
Anna Stallmann, media@ascentcomms.com

704 Shop Media Contact:
Andy Mitchelides, andy@704shop.com