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How Businesses can Support & Create Impact for Their Local Nonprofits
In 2020, through beneficiary programs and events, our rare pediatric cancer nonprofit earned $146,533 for childhood cancer.
Another Year Older She Should Have Been
I have been around since Isabella was sick. I traveled with Erin and Isabella for cancer treatments when Stuart needed to stay in Charlotte to work. I was part of the friend rotation that helped with Grant and Sophia, arranged meal schedules, and managed household needs. I have watched from the outside looking in, witnessed how different grief can look and how Isabella’s parents celebrate special dates like tomorrow, her birthday. For Erin, she is in need for a time out. She needs to get out of town where she won’t run into everyone who knows what the day signifies and hear their sentiments. She appreciates them but needs space. She reads every text, social post, and email, but she just needs the time to breathe and process. Stuart is in town spending time with the kids and will donate blood for Isabella’s blood drive. He has always thrived during these times by being around others. They grieved differently. They have moved forward processing in different ways. And that’s ok, grief looks different on everyone.
Tomorrow will always be a tough one. Isabella’s parents will continue to count birthdays and envision what she would have been like or into. There will always be another year older she should have been. Their hearts ache to celebrate her on this special day but are left intensely aware of the hole in their hearts instead.
Every year this occasion looks a little bit different for the foundation. ISF always celebrates Isabella’s birthday with a blood drive and over the years the entire month of March has turned into honoring her life with different partner events. But this year we feel a shift. An incredibly positive shift. One year ago we were gathered at Levine Children’s Hospital for the MIBG Therapy Suite ribbon-cutting ceremony. 8 months later it was complete. Today it is open and accepting children fighting neuroblastoma. We are collaborating with organizations and individuals around our great city to make a Rare Pediatric Cancer Program at Levine’s happen. And tomorrow, hundreds of people are donating blood at Community Blood Center of the Carolinas in her honor – our biggest blood drive ever! We always knew it, but we can unquestionably see and feel all the GOOD coming from Isabella’s life. And it feels powerful… powerful to know her life inspired so much.
After Isabella passed away one of our close friends collected letters from family, friends, and followers on their favorite Isabella memories and how she impacted them personally. Her goal was to put together a book with all the letters as an everlasting memory of the inspiration Isabella was to all around her. Although the project was never complete, I just recently got my hands on what many submitted. I read them and the tears started rolling… I mean some of these letters make it feel like Isabella was just here with us. I wanted to share a couple excerpts from several letters that jumped out at me…
“My final and favorite memory of Isabella and Joey together took place about 6 weeks before Joey died when we were all in the infusion together for the day. It is unclear to me as to why, but that day spent at clinic was seared onto my fragile, tender heart and I think about it often. It still makes me cry when I think about the two of them planning their wedding all while sweeping the floor with a little broom they had managed to pry from the nurse’s hands. Isabella was in full planning mode, even asking nurse Paula to be the bridesmaid while Joey made it clear that Isabella would be responsible for laundry and cooking while he watched Star Wars on the couch. Giggling and childish chatter filled that space on that sunny afternoon and as always our amazing little boy and beautiful little girl looked to hope and to life. I still find it a miracle that laughter and hope were found in that sick ward on that January day.” -Maggie Aquaro, Mom to Joey who passed from neuroblastoma before Isabella
“I never met Isabella but felt that I knew her well. She was a part of our family; my children knew her and asked about her daily. We read her CaringBridge site together. She was in our nightly prayers. I celebrated the remissions of her disease and felt my heart break with the posts that informed us that “it” was back. With each entry that Ib’s mother wrote I marveled at her strength and grace and saw where Ib got her spirit. Ib lost her battle on June 28, 2012. Though I never met her, Isabella left a mark on my life that will be with me forever. She taught me that you never, ever give up no matter how bleak the circumstances, that manicures and pedicures and a slice of good pizza can make you feel better and that every girl has the right to feel like a princess. Ib was a gift and I thank her family for sharing her story with us.” -Meghan Mack, followed Isabella’s story through a Santos family friend
“The impact Isabella made on her class at Marvin was lasting. She was witty, engaging, happy and most of all strong. For me, her strength will remind me to continue to keep going with whatever it is that needs to be done… and to always do it with love.” -Mrs. Perrone, Isabella’s Kindergarten teacher, Marvin Elementary
“Isabella brought something to our family that’s invaluable. She showed my daughter a part of life that most 6 or 7-year-olds (and many adults for that matter) don’t get to see. Isabella’s influence has Sydney and our entire family helping others and has built a foundation for a life with better understanding and compassion. I have a feeling that everyone who came into contact with Isabella was forever changed and that’s a positive for the world moving forward. Who knows which one of these kids will find the cure for cancer because they never forgot what it was like seeing what Isabella went through. As a parent, as little consolation, as it may be, I would want to know that my daughter’s life had a profound effect on those she came into contact with. It did.” -Chris Wilcox, Woody & Wilcox Show, 106.5 The End
I have so many memories of Isabella and love that they stay so fresh in my mind through working with the foundation. I will never un-see all the moments during my time with her during her cancer treatments. I saw too much to not continue fighting in her honor. I am incredibly grateful that it is through her I am working for something bigger than myself. And I know all of the girls who work for the foundation feel the same.
On behalf of a little girl who should have been 14 tomorrow, thank you for supporting her foundation. Thank you for helping us continue her legacy and do something big for other kids fighting cancer. If you knew Isabella or simply have followed her story… comment below with your favorite Isabella memory or how she has impacted your life.
-Rachel Wood, ISF Director of Marketing
We are still raising funds for Isabella’s Wish Fundraiser to help fund a wish for another child fighting cancer. Please donate to help another child’s wish come true. Donations of all values will help us collectively reach the $6,000 fundraising goal and will be gifted to the Make-A-Wish foundation to go towards a child’s wish. Read Erin’s blog entry about visiting with Sydney, whose wish you helped us fund last year.
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February Executive Director Dish
Executive Director Update, February 2019, Written by Erin Santos
I can’t believe we are hitting mid-February! For us here at ISF, January hits us like a ton of bricks. We had such a busy 4th quarter with the MIBG opening and trying to squeeze every last donation into our 2018 year, by the time December 18th hit – I told the girls to enjoy the holidays. I mean check in… but catch up on your lives because January would be no joke. Luckily the gears keep moving and we saw lots of great things come in at the end of the year with PR including being featured as a Charlotte Unsung Hero, our first family in the MIBG room and our total amount raised beating last year by 30%.
But, that is all behind us now. January hit us hard. We decided to change up pretty much everything we did from how we run our meetings, where we run our meetings, how we organize work, how we capture donors and even our website will be turned upside down. All things that needed to happen to go back to our idea we discuss all the time about working smarter not harder. My team is more organized and stronger than it has ever been. Need I say, we actually work like a real grown up charity these days. I love it.
We also took a moment to think about what was important to the Foundation. For us, our goal this year is to continue to spread our brand awareness in the Charlotte community and really diversify our revenue stream. Who doesn’t know about ISF? Apparently, a lot of people – and we are going to change that. You know those businesses that you just happen to see everywhere you go like Atrium Health or OrthoCarolina. Yeah, that’s going to be us. Have you seen my involvement with the Charlotte Ballet’s Dancing with the Stars Program? That’s just not about me wanting to get in shape. The reason we are doing it is to gain awareness in the community. All those people sitting in the audience who support the arts and have never heard of ISF. Not anymore. Let’s just say that once the night is over, they are definitely going to know who we are. I may just kill myself in the process. Click here to support me.
Diversifying our revenue streams… what do I mean here? Man are we event heavy. And do you know what is expensive? Events. There are so many ways for funds to come into a charity such as grants, beneficiary events, 3 wish circle members and more peer to peer fundraising. I’m sure you think, oh man… there is ISF asking me to raise money for them again. But do you know why we ask? Because it is the most efficient way for us to achieve our goals. Studies have shown that people will give to charities because their friends give to that charity. So if someone knows you think we are pretty cool… they may start to think we are pretty cool too. Pretty simple. Oh and just as an example of our beneficiary events… have you heard about the Jersey Mike’s Give Back Day coming up in March? Yeah? Try $130,000 in one day. We love ourselves some Jersey Mikes and we are now their biggest sub eaters.
Events. Of course we know we put on killer events. (Brushing my shoulders off here… yes, Rachel our Marketing Director is rolling her eyes and cringing at my use of words and arrogance right now) However, events need to stay fresh. So that’s why we are constantly thinking of new ways to bring you our signature event to you such as our Coffee for a Cure, the 5k and 10k and don’t forget our Gala this year that is going to be INSANE! Don’t worry, the same ole’ ISF feel will be there – but you know we gotta turn it up a notch, or two.
Another big focus of ours is expanding our community support. Businesses have always been so great to us as an organization. Our latest addition, Kerry Winslow, is taking on Corporate Philanthropy while Karen Murphy has stepped into Sponsorships and Partnerships. They have a big year ahead of them on communicating to the Charlotte business on why they should support us. While we have great events, the mission and what we are doing with building this Rare and Solid Tumor Program at Levine over the next 5 years is something unheard of in pediatric cancer in the US. And we are bringing it here to Charlotte… can you think of something cooler to put your business name on? I can’t.
Speaking of business. Have you met our board? Because we basically have the coolest board in town. It’s going to double in the next couple of months with some of the brightest and best people in Charlotte stepping on. With this group behind us, we can accomplish anything. Thank you to the following who have stepped on and looking forward to the others who will be joining us in the coming months:
- Sandra Szoke, Impact Marketing
- Blair Primis, OrthoCarolina
- Suzie Ford, NoDa Brewing
- Matt Yarmey, Pure Intentions
- Dr. Jennifer Pope, Levine Children’s Hospital
- Tim Miner, Charlotte is Creative
- Becky Berolatti, New Dominion Bank
- Jennifer Ross, Accounting Consultant
Our last “little” project coming at you in 2019 is Cancer Messed With. We love this brand and all the things we are doing with it. These soft vintage shirts are hitting the streets of Charlotte and nationwide and we love seeing people in them. Sadly, everyone is affected by cancer and we want to show cancer it messed with the wrong person, family, mother, guy, kid… whoever. We are stronger than cancer. We want you all to get one for someone you love, have your business come together to show a co-worker who is battling that you are behind them… whatever the case may be. We find that we feel just a little stronger when we have our CMW on, and you will too.
Sure, this ED update may be a little arrogant, but you know what? I’m EXCITED! I find that I’m working harder than ever and I’m loving my job and the people I have around me. Every single day this is about Isabella and that will never change for me. But I don’t expect it to always be about her for you. My hope is that you will want to be involved with what we are doing because it makes you really feel like you are doing something is REALLY making a difference. That’s what we are doing here, I hope you can see it and I hope you want join us.
Looking forward to updating you each and every month on what we are doing here at ISF. I can’t wait to share.
Love, Erin (Isabella’s Mommy oh yeah… and Executive Director)
