The Power of Community: Why Businesses Should Sponsor Charity Events
As the adage goes, “If you want to go fast, go alone. If you want to go far, go together.” In today’s corporate landscape, the power of community is more important than ever. Businesses are not isolated entities; they are integral parts of their local communities.
The Isabella Santos Foundation provides a perfect example of how businesses can benefit from sponsoring charity events. Over the years, Charlotte businesses have supported the foundation’s mission to fund pediatric cancer research and support families affected by cancer. Their sponsorships have not only resulted in significant contributions to pediatric cancer research but also fostered stronger businesses and deeper connections with their employees.
Businesses, such as Hendrick Automotive Group Luxury Dealerships, Tito’s Handmade Vodka, JE Dunn Construction, and NoDa Brewing Company that have sponsored the Isabella Santos Foundation’s events have experienced a boost in employee morale, increased brand visibility, and heightened brand loyalty from consumers.
Check out this case study from our
good friends at Hendrick Motors of Charlotte.
They have also felt the personal effects of what this organization is all about. The owner of one of Isabella Santos Foundation’s sustaining sponsors and sponsor of their upcoming Ballantyne Brunch Festival and Pickleball Tournament, Suzie Ford of Noda Brewing Company, shared their personal reason for becoming involved.
“We support ISF for so many reasons. Community, our future, because it’s the right thing to do, friendship… Todd and I have four kids and cannot begin to imagine what it would be like to have one of them, or our granddaughter, get diagnosed with cancer. We’re happy to do anything we can to support families that are battling this terrible disease and hopefully finding a cure one day. You can’t stand on the sidelines, you have to jump in and help anyway possible.”
These businesses have also contributed to a positive change in their community, demonstrating the power of corporate philanthropy.
Interested in learning more about how corporate philanthropy can create a positive impact on your community – and business? Read more!
Nurturing a Positive Corporate Image
People are increasingly interested in the values and principles of the companies they do business with. They prefer brands that actively contribute to society, rather than those solely focused on profit-making. By sponsoring charity events, businesses can align their internal values with their external efforts, highlighting their commitment to the well-being of their communities.
A positive corporate image can significantly influence consumer behavior. People tend to support businesses that are ethically and socially responsible. By aligning with a charity, businesses form trusted relationships while simultaneously increasing sales and customer loyalty.
Magnifying Brand Visibility
Visibility is crucial for brand recognition. The more often people see a brand’s logo or hear its name, the more likely they are to remember it. Sponsoring charity events offers an excellent opportunity for businesses to increase their visibility.
During our ISF events, the sponsor’s logo is displayed prominently on marketing materials, banners, our website, and social media. This repeated exposure helps ingrain the brand into the minds of the attendees.
Expanding Business Network
Businesses thrive on connections. Sponsoring charity events provides an excellent platform for networking. Such events attract a diverse crowd, including potential customers, fellow sponsors, and influential figures in the community. By interacting with these individuals, businesses can form valuable relationships that could lead to future collaborations or business opportunities.
Boosting Employee Morale
Employee morale is a critical factor that influences a company’s productivity and success. Employees take pride in working for a company that cares about its community. When a business sponsors a charity event, it sends a strong message to its employees that it values social responsibility. This can boost employee morale, leading to increased job satisfaction and productivity. Plus, employees are often invited to attend these events and join in on the fun!
Achieving Targeted Reach
Not all charity events are alike. They cater to different demographics and interests. By choosing to sponsor an event that aligns with their target audience, businesses can ensure their brand is exposed to the right potential customers. This targeted reach can be more effective than generic advertising, as it puts the brand in front of people who are more likely to be interested in its products or services.
Creating a Positive Impact in the Community
Sponsoring a charity event is not just about business benefits, it’s also about making a difference in the community. Through their sponsorship, businesses can support valuable causes and contribute to the betterment of their community. This positive impact can be rewarding in itself.
Next Steps For You:
If you are ready to make a meaningful impact in the community, support a worthy cause while reaping numerous business benefits – look no further than the first annual BALLANTYNE BRUNCH FESTIVAL on Saturday, October 7th. The event will feature local band performances, family-friendly activities, a pickleball tournament, brunch bites, and tasty beverages from local restaurant partners. Most importantly, a portion of the proceeds will support ISF’s mission to help kids battling pediatric cancer.
Sponsorship opportunities are now available.
Event info: HERE
Sponsor info HERE.
Thank you for your support!